University of Utah Health is hiring for the role of Business Data Analyst in Salt Lake City, UT. This full-time, hybrid role sits within the Web & Interactive Marketing team and focuses on enterprise SEO, web analytics, and digital experience optimization in a complex healthcare environment. Below are all the details including responsibilities, qualifications, salary, and how to apply.
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- Company: University of Utah Health
- Website: healthcare.utah.edu
- Job Position: Business Data Analyst
- Location: Salt Lake City, UT (Hybrid, Monday–Friday)
- Job ID: PRN42429B
- Employment Type: Full-Time
- Salary Range: $65,000 – $75,000 / year
Key Responsibilities
- Lead enterprise SEO: crawl optimization, structured data, indexing, and site health
- Analyze web performance and migrate analytics platforms (GA4, Looker Studio)
- Perform keyword research, AI-driven search strategy, and content gap analysis
- Design dashboards and reports for marketing campaign performance and UX insights
- Ensure digital accessiblity, compliance (HIPAA, ADA), and privacy standards
- Partner across content, UX, development, CRM/CDP teams to implement tracking
Required Qualifications
- Bachelor’s degree (or equivalent experience) in marketing, communications, CS, or related field
- 2+ years of SEO execution in large, content-rich environments
- 2+ years of web analytics experience with tools like GA4 and SEMrush
- Proficiency with Google Search Console, ScreamingFrog, Tag Manager, Looker Studio
- Strong data visualization and insight communication skills
- Experience in regulated environments (HIPAA, ADA, E-A-T)
Preferred Qualifications
- Experience in healthcare or higher education
- Knowledge of CMS platforms like Drupal, Sitecore, AEM
- Familiarity with CRM/CDP systems and reputation management tools
- Experience in A/B testing, personalization strategies, privacy-focused analytics
Why Work at University of Utah Health?
- Impactful work improving digital experience for patients and providers
- Collaborative, innovative hybrid team culture
- Competitive salary with benefits including retirement and health plans
- Commitment to diversity, equity, and inclusion
- Support for professional growth within academic medicine
Note: Position closes on October 8, 2025. University of Utah is an equal opportunity employer and welcomes applicants of all backgrounds.
